An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google
Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.
Global vs. Local Optimization: When “Better” Gets You Further from Optimal
Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.
Proxy Metrics: Use, but with Caution
Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them
Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.
Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions
Not all conversions are a result of your ads. Which ones are different, and how do you spot them?
Marketing Analytics Confidential: Get to Know MMM
Marketing Analytics Confidential: Let’s Talk about View-Through Conversions
First Friday at SF MOMA
Marketing Analytics Confidential: The Truth about MTA
Marketing Analytics Confidential: A Series to Protect Your Best Budgeting Interests
Building a Better Digital Marketer: What Matters in 2024?
Chrome 3P Cookie Deprecation Cheat Sheet
8 quick reactions to Google’s Performance Max / Search Partners updates
TikTok Search Ads: A Gen Z Marketer Makes Recommendations
5 Tangible Benefits of Managing PPC and SEO under One Roof
SEO and paid media are related, and they should be housed under the same roof.
Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT
2024 Marketing Predictions from Blackbird
Offline Conversion Tracking in Google: A Set-up Guide
Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym
