Analytics, Paid Social Ethan Paasch 9/3/24 Analytics, Paid Social Ethan Paasch 9/3/24

Weighted Revenue: How to Calculate It and How to Avoid Costly Mistakes

Read More

Analytics, Paid Social Ethan Paasch 8/12/24 Analytics, Paid Social Ethan Paasch 8/12/24

An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google

Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.

Read More

Analytics, Strategy Jay Stampfl 7/19/24 Analytics, Strategy Jay Stampfl 7/19/24

Global vs. Local Optimization: When “Better” Gets You Further from Optimal

Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.

Read More

Analytics Jay Stampfl 6/26/24 Analytics Jay Stampfl 6/26/24

Proxy Metrics: Use, but with Caution

Read More

Paid Social, Analytics Macy Lustig 6/12/24 Paid Social, Analytics Macy Lustig 6/12/24

Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them

Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.

Read More

Analytics Jay Stampfl 5/29/24 Analytics Jay Stampfl 5/29/24

Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions

Not all conversions are a result of your ads. Which ones are different, and how do you spot them?

Read More

Analytics Jay Stampfl 5/22/24 Analytics Jay Stampfl 5/22/24

Marketing Analytics Confidential: Get to Know MMM

Read More

Analytics Jay Stampfl 5/14/24 Analytics Jay Stampfl 5/14/24

Marketing Analytics Confidential: Let’s Talk about View-Through Conversions

Read More

Analytics Jay Stampfl 4/24/24 Analytics Jay Stampfl 4/24/24

Marketing Analytics Confidential: The Truth about MTA

Read More

Analytics Jay Stampfl 4/17/24 Analytics Jay Stampfl 4/17/24

Marketing Analytics Confidential: A Series to Protect Your Best Budgeting Interests

Read More

Analytics Guest User 2/29/24 Analytics Guest User 2/29/24

Chrome 3P Cookie Deprecation Cheat Sheet

Read More

Analytics, Paid Social Flynn O'Brien 1/10/24 Analytics, Paid Social Flynn O'Brien 1/10/24

Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT

Read More

Analytics, Strategy Flynn O'Brien 12/6/23 Analytics, Strategy Flynn O'Brien 12/6/23

Offline Conversion Tracking in Google: A Set-up Guide

Read More

Analytics, Strategy Flynn O'Brien 11/27/23 Analytics, Strategy Flynn O'Brien 11/27/23

Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym

Read More

Analytics Ben Vigneron 11/13/23 Analytics Ben Vigneron 11/13/23

An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024

Read More

Analytics, Paid Social Thomas Quinlan 10/30/23 Analytics, Paid Social Thomas Quinlan 10/30/23

LinkedIn Offline Conversion Tracking: Should You Take the Plunge?

Read More

Analytics Hillary Read 10/24/23 Analytics Hillary Read 10/24/23

On NBA Opening Day, A Marketer's Salute to Advanced Analytics

Read More

Analytics Ben Vigneron 10/16/23 Analytics Ben Vigneron 10/16/23

Multimedia Mix Modeling: How to Tweak It to Maximize Model Accuracy

Read More

Analytics Thomas Quinlan 10/3/23 Analytics Thomas Quinlan 10/3/23

The skinny on LinkedIn’s predictive audiences beta

Read More

Analytics Guest User 8/31/23 Analytics Guest User 8/31/23

Multimedia Mix Modeling: Why Smart Advertisers Are Using it to Overcome Tracking Challenges

Read More