1. Why choose Blackbird PPC?
Clients choose us for our focus on technology and ambitious growth, combined with award-winning expertise in analytics and high-touch service. Our data science foundation fuels performance, ensuring every advertising dollar is measured, optimized, and tied to business outcomes. We apply advanced methods such as media mix modeling (MMM), multi-touch attribution (MTA), and halo effect analysis to give clients a complete view of impact. We also offer a free analytics audit to uncover opportunities and validate measurement before scaling campaigns. We have a 90 NPS to prove it.

2. What is your sales process?
Our sales process is straightforward and collaborative. It begins with an initial consultation to understand your goals and challenges, followed by a free analytics audit that identifies opportunities in tracking, measurement, and campaign performance. From there, we deliver a tailored proposal with scope, budget, and strategy. Once aligned, we move quickly into onboarding and campaign execution.

3. Who is the ideal client for Blackbird PPC?
We are best known for our work with B2B, startup, and technology companies, especially those with sophisticated analytics or finance teams. Many of our clients are venture- or private equity-backed with established product-market fit, though we also partner with early-stage companies building advertising infrastructure. At the same time, our approach translates across industries, and we have supported clients in Consumer & Lifestyle, Infrastructure/Data/AI, and Healthcare & Biotech—including Fortune 100 brands.

4. What industries do you specialize in?
Our work spans four core pillars: Enterprise SaaS & Cloud, Infrastructure/Data/AI, Consumer & Lifestyle, and Healthcare & Biotech. This mix allows us to apply proven, data-driven methods across a diverse client base.

5. What is your pricing and fee structure?
Our pricing is based on media spend. We charge a management fee tied to media cost with a minimum fee that depends on the statement of work. This structure aligns our incentives with client growth while funding the analytics, strategy, and creative support required for performance.

6. What is the minimum media spend required to become a client?
There is no universal threshold. Most clients start at a level that produces statistically valid results, but we adjust recommendations based on goals, industry, and channel mix. The exact minimum depends on the statement of work.

7. Do you provide services outside of paid media management?
Yes. In addition to managing paid media, we provide analytics, SEO, creative testing, messaging frameworks, landing page optimization, and strategic digital due diligence. Our data science base ensures insights connect across all channels.

8. Where is Blackbird PPC located?
We are headquartered in San Francisco, California, and serve clients globally.

9. Do you support international campaigns and multiple languages?
Yes. We manage campaigns across global markets and in multiple languages, tailoring strategy, creative, and data models to local performance dynamics.

10. How do you measure success and report results?
We align measurement with business outcomes such as cost per acquisition, pipeline contribution, and return on ad spend. Our reporting goes beyond platform metrics, with dashboards and analysis powered by advanced data science methods including incrementality testing, media mix modeling (MMM), multi-touch attribution (MTA), marginal return analysis, lifetime value modeling, and halo effect measurement.

11. How quickly can a campaign be launched after onboarding?
Most campaigns can launch within about a week, depending on the complexity of tracking, creative assets, and integrations required.

12. What sets Blackbird PPC apart from larger agencies and freelancers?
Blackbird combines the rigor of a top agency with the senior attention of a boutique team. Larger agencies often struggle with consistency, and freelancers often lack breadth. We deliver both scale and craftsmanship, supported by advanced analytics, sophisticated data science, supervised AI, and a Net Promoter Score of 90.

13. How does AI factor into your strategy and execution?
We use AI to optimize bids, surface performance drivers, and accelerate creative testing. AI enhances efficiency and accuracy, while every process is supervised by experienced strategists to ensure quality and alignment with client goals.