Auto Insurance App

A person leaning against a white SUV on the side of a desert highway with mountains in the background under a blue sky.

Despite driving install events at scale through a Google Universal App Campaign, this venture-based pay-per-mile car insurance app was unable to drive conversions through the funnel to become paying customers. They reached out to Blackbird to help.

+952%

Conversions

-22%

Daily Ad Spend

+11,035

App Installs

The Solutions

  • Reconfigured Mobile Measurement Platform Kochava to properly track down-funnel events

  • Restructured the app campaigns to focus on down-funnel events

  • Implemented a creative roadmap to introduce new angles and themes into the program

  • Excluded existing customers from targeting so that performance was as incremental as possible

The Results

Table comparing insurance policies before and after, with metrics including total spend, daily spend, first policies, average daily first policies, and CPA. Delta percentages are also shown, with green highlighting for decreases.
Ready to achieve similar results? Contact us today!