Flynn O'Brien 5/20/25 Flynn O'Brien 5/20/25

6 Key Digital Marketing Lessons Learned in 6 Years at Blackbird PPC

Rishita Arora 5/13/25 Rishita Arora 5/13/25

Why (and How) to Truly Invest in Competitor Research

Hillary Read 3/26/25 Hillary Read 3/26/25

Blackbird Holiday Party, March Edition (Let the Games Begin)

Jack Cantú Stampfl 1/14/25 Jack Cantú Stampfl 1/14/25

3 Keys to High-Performing LinkedIn Ad Creative

Flynn O'Brien 1/9/25 Flynn O'Brien 1/9/25

5 Ways We’re Using Hubspot to Improve Targeting and Reporting

Ethan Paasch 12/16/24 Ethan Paasch 12/16/24

The Skinny on Google Experiments – and How They Can Benefit Your Campaigns

Hillary Read 12/11/24 Hillary Read 12/11/24

Top Takeaways from Blackbird’s “Ask the PPC Search Engine Land Award Winners” SMX Panel

Jay Stampfl 10/25/24 Jay Stampfl 10/25/24

Reflecting on a pair of major awards

Jay Stampfl 10/7/24 Jay Stampfl 10/7/24

Notes on the first year: young Birdies look back

Jay Stampfl 9/17/24 Jay Stampfl 9/17/24

Real Talk about Agency Culture

Working at Blackbird PPC takes drive and ambition, but we like to throw some fun in from time to time.

Ethan Paasch 9/3/24 Ethan Paasch 9/3/24

Weighted Revenue: How to Calculate It and How to Avoid Costly Mistakes

Ethan Paasch 8/12/24 Ethan Paasch 8/12/24

An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google

Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.

Jay Stampfl 7/19/24 Jay Stampfl 7/19/24

Global vs. Local Optimization: When “Better” Gets You Further from Optimal

Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.

Jay Stampfl 6/26/24 Jay Stampfl 6/26/24

Proxy Metrics: Use, but with Caution

Macy Lustig 6/12/24 Macy Lustig 6/12/24

Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them

Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.

Jay Stampfl 5/29/24 Jay Stampfl 5/29/24

Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions

Not all conversions are a result of your ads. Which ones are different, and how do you spot them?

Jay Stampfl 5/22/24 Jay Stampfl 5/22/24

Marketing Analytics Confidential: Get to Know MMM

Jay Stampfl 5/14/24 Jay Stampfl 5/14/24

Marketing Analytics Confidential: Let’s Talk about View-Through Conversions

Guest User 4/25/24 Guest User 4/25/24

First Friday at SF MOMA

Jay Stampfl 4/24/24 Jay Stampfl 4/24/24

Marketing Analytics Confidential: The Truth about MTA