Brendan McGloin 8/20/25 Brendan McGloin 8/20/25

Advertising’s AI Apocalypse: The Modern Performance Agency

Agencies need to adapt to rising automation from Google and Meta, and the AI suites. This post outlines the playbook for survival: stronger data strategy, customer centricity, first-party data, financial modeling, and product-driven marketing.

Flynn O'Brien 5/20/25 Flynn O'Brien 5/20/25

6 Key Digital Marketing Lessons Learned in 6 Years at Blackbird PPC

Rishita Arora 5/13/25 Rishita Arora 5/13/25

Why (and How) to Truly Invest in Competitor Research

Hillary Read 3/26/25 Hillary Read 3/26/25

Blackbird Holiday Party, March Edition (Let the Games Begin)

Jack Cantú Stampfl 1/14/25 Jack Cantú Stampfl 1/14/25

3 Keys to High-Performing LinkedIn Ad Creative

Flynn O'Brien 1/9/25 Flynn O'Brien 1/9/25

5 Ways We’re Using Hubspot to Improve Targeting and Reporting

Ethan Paasch 12/16/24 Ethan Paasch 12/16/24

The Skinny on Google Experiments – and How They Can Benefit Your Campaigns

Hillary Read 12/11/24 Hillary Read 12/11/24

Top Takeaways from Blackbird’s “Ask the PPC Search Engine Land Award Winners” SMX Panel

Jay Stampfl 10/25/24 Jay Stampfl 10/25/24

Reflecting on a pair of major awards

Jay Stampfl 10/7/24 Jay Stampfl 10/7/24

Notes on the first year: young Birdies look back

Jay Stampfl 9/17/24 Jay Stampfl 9/17/24

Real Talk about Agency Culture

Working at Blackbird PPC takes drive and ambition, but we like to throw some fun in from time to time.

Ethan Paasch 9/3/24 Ethan Paasch 9/3/24

Weighted Revenue: How to Calculate It and How to Avoid Costly Mistakes

Ethan Paasch 8/12/24 Ethan Paasch 8/12/24

An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google

Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.