Our Services
Modern marketing, built for sophisticated organizations.
Six disciplines, one operating model: strategy, brand, creative, paid media, organic search, and analytics. Built for venture-backed startups, growth-stage companies, and the Fortune 500.
Experienced operators on every account. Track record of dramatic performance improvements.
Across ten years of work, the pattern is consistent: step-change performance gains that hold. Lower CPAs, sustained ROAS, pipeline at scale, brand equity that compounds quarter over quarter.
Repeatable because every account gets experienced operators and advanced analytics, held to the same standard across funnel, design, positioning, and time horizon.
Six services. Run together.
Each capability is engaged as a standalone retainer or as part of an integrated marketing practice.
Paid Media
Performance-led paid media across search, social, video, and programmatic. Built for accounts where every click costs and every dollar has to earn its place in pipeline.
- Paid search (Google, Microsoft, Apple)
- Paid social (Meta, LinkedIn, TikTok)
- Performance Max & Shopping
- Smart bidding (tCPA, tROAS, MaxConv)
- ABM, retargeting & CRM audiences
Creative and Messaging
Ad creative, positioning, and messaging frameworks produced by people who understand both the audience and the buying motion.
- Positioning & messaging frameworks
- Static, motion, & UGC ad creative
- Concept development & variants
- Creative testing roadmaps tied to spend
- Campaign creative across channels
AEO & SEO
Earned visibility for the search era now and the answer-engine era next. We optimize for Google, ChatGPT, Perplexity, and the systems coming after them.
- Answer Engine Optimization (AEO)
- Technical SEO audits & remediation
- Topical authority & content strategy
- Content creation & editorial
- SERP & LLM citation tracking
- Schema, entities, & knowledge graph
Branding & Visual Identity
Brand strategy, visual identity, and design systems for organizations that need their marketing to look as serious as their product.
- Brand strategy & positioning
- Visual identity (logo, color, type)
- Brand guidelines & design systems
- Landing page design & CRO testing
- Cross-touchpoint brand expression
- Marketing collateral & deck systems
Analytics
Tracking, attribution, and measurement infrastructure that survives privacy changes, so spend decisions sit on signal you trust.
- Server-side tracking (sGTM, CAPI)
- Enhanced & offline conversions
- Attribution audits & MMM-lite
- Looker / GA4 / BigQuery dashboards
- Lift testing & geo experiments
Strategy
Channel mix, budget allocation, and go-to-market positioning. The work that decides whether the campaigns are worth running at all.
- Channel mix & budget modeling
- ICP & segment definition
- Competitive intelligence & SOV
- Forecasting & pipeline modeling
- Quarterly strategy & board readouts
One operating model across every engagement.
A two-week assessment of accounts, tracking, creative, and pipeline data. Output is a prioritized opportunity map.
Account structure, conversion infrastructure, creative system, and measurement plan. Designed once, refined continuously.
Campaigns sequenced against the funnel. Every test has a hypothesis, a budget envelope, and a decision date.
Weekly performance reviews, monthly strategy resets, quarterly forecasts. The cycle gets sharper every quarter.
The work, measured.
Ten years of marketing for venture-backed startups, growth-stage companies, and the Fortune 500.
“I've worked with six other agencies in a similar capacity, and Blackbird is far and away the best, most trusted partner we've had.”
“I've worked with the Blackbird PPC team for nearly 7 years across two roles and companies. They stand out for combining a human touch with a strong focus on driving real pipeline and revenue.”
“Always ready with great data. Follows directions and makes good suggestions. Really fast turnaround on requests. Best ad agency I have ever worked with.”
Ready to see what the work looks like for you?
We open every engagement with a complimentary two-week audit: fixed scope, written opportunity map, no obligation. We’re selective about who we run it for. Reach out and we’ll see if we’re a fit.