Analytics Ben Vigneron 11/13/23 Analytics Ben Vigneron 11/13/23

An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024

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Company Culture Jay Stampfl 11/1/23 Company Culture Jay Stampfl 11/1/23

7 Differentiators to Blackbird’s Approach to Training – and How They Benefit Clients

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Analytics, Paid Social Thomas Quinlan 10/30/23 Analytics, Paid Social Thomas Quinlan 10/30/23

LinkedIn Offline Conversion Tracking: Should You Take the Plunge?

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Analytics Hillary Read 10/24/23 Analytics Hillary Read 10/24/23

On NBA Opening Day, A Marketer's Salute to Advanced Analytics

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Analytics Ben Vigneron 10/16/23 Analytics Ben Vigneron 10/16/23

Multimedia Mix Modeling: How to Tweak It to Maximize Model Accuracy

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Analytics Thomas Quinlan 10/3/23 Analytics Thomas Quinlan 10/3/23

The skinny on LinkedIn’s predictive audiences beta

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Meta Jay Stampfl 9/20/23 Meta Jay Stampfl 9/20/23

11 Exasperatingly Common Mistakes in Meta Ad Campaigns

Time and time again, we audit Meta ad accounts with mistakes curtailing their efficiency. Learn what they are and how to correct them.

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Guest User 8/31/23 Guest User 8/31/23

Three Powerful Digital Marketing Use Cases for ChatGPT

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Analytics Guest User 8/31/23 Analytics Guest User 8/31/23

Multimedia Mix Modeling: Why Smart Advertisers Are Using it to Overcome Tracking Challenges

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Analytics, Strategy Guest User 8/28/23 Analytics, Strategy Guest User 8/28/23

10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits

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Analytics Guest User 7/29/23 Analytics Guest User 7/29/23

The Real Story Behind Your Ad Performance

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SEO Guest User 7/26/23 SEO Guest User 7/26/23

Bridging The Gap From Ad to App: An Introduction to Deep Links

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Analytics, Strategy Guest User 7/21/23 Analytics, Strategy Guest User 7/21/23

Incrementality testing: more budget doesn’t guarantee more learnings

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Google, SEO Guest User 7/19/23 Google, SEO Guest User 7/19/23

Google Search Ad Testing

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Analytics Guest User 7/17/23 Analytics Guest User 7/17/23

Top 5 Macro Level Changes in Digital Advertising, 2022

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Analytics Guest User 7/16/23 Analytics Guest User 7/16/23

Account-based marketing (ABM) shows a tremendous amount of halo effect

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Analytics Guest User 7/13/23 Analytics Guest User 7/13/23

Why Paid Media Analytics Are Usually Misleading

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Analytics, Strategy Guest User 7/12/23 Analytics, Strategy Guest User 7/12/23

Incrementality & Halo Effect

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Analytics Guest User 7/10/23 Analytics Guest User 7/10/23

Demographics 101 : Back to Basics

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Search Guest User 7/9/23 Search Guest User 7/9/23

Traffic Slashing: The Silent Killer

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