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10 Reasons You Can't Trust Platforms to Optimize for You in 2026

Platforms have more data and processing power than any marketer. So why not hand them a URL and a budget? Because they optimize for their revenue, not yours. Here are 10 ways that plays out.

B2B B2B wins: digging into our second straight Search Engine Land award

Blackbird PPC is celebrating two Search Engine Land awards in two years for in the PPC for B2B category. Key to the win: relentless account optimization, global expansion, and advanced 1PD integration.

Advertising’s AI Apocalypse: The Modern Performance Agency

Agencies need to adapt to rising automation from Google and Meta, and the AI suites. This post outlines the playbook for survival: stronger data strategy, customer centricity, first-party data, financial modeling, and product-driven marketing.