Clinical Research Solution

Businesspeople working together at a wooden table with laptops, papers, and pens during a meeting or collaborative work session.

An end-to-end solution for hybrid and decentralized clinical trials partnered with Blackbird to strengthen the number and quality of leads entering their sales funnel.

+741%

Leads

-63%

Cost Per Lead

+3.4M

Impressions

The Problem

LinkedIn CPL was elevated, and any increase in investment led to an even higher marginal CPL.

The Solutions

  • The Blackbird team collaborated with the company to align on the type of offers that performed well on LinkedIn and created a content calendar accordingly

  • We also tested multiple audience types using targeting levers, including:

  • Skill

  • Job Title

  • Function

  • Group

  • Account Based Targeting

  • Look-a-likes

  • We tested over 15 offer types with different ad variations for each offer

The Results

A table comparing two timeframes, Before and BB, with metrics including Total Spend, Daily Spend, Leads, Average Daily Leads, and CPL. The table shows percentage changes, with Delta values of 208% for spend and leads, 741% for leads and average daily leads, and -63% for CPL, highlighted in green.

The testing structure we established identified the creative and audience combination that drove the lowest cost per lead while maintaining lead quality.

Since that discovery, we have continued to drive performance improvement through iterative testing:

Table showing quarterly marketing data including impressions, clicks, click-through rate, cost per click, total spent, leads, cost per lead, and conversion rate from Q4 2021 to Q1 2023. Highlights include increasing impressions over time, fluctuating costs per click, and increasing total spent with corresponding leads.
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