10 Reasons You Can't Trust Platforms to Optimize for You in 2026

Platforms have more data and processing power than any marketer. So why not hand them a URL and a budget? Because they optimize for their revenue, not yours. Here are 10 ways that plays out.

Jay Stampfl 7/19/24 Jay Stampfl 7/19/24

Global vs. Local Optimization: When “Better” Gets You Further from Optimal

Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.

Flynn O'Brien 12/6/23 Flynn O'Brien 12/6/23

Offline Conversion Tracking in Google: A Set-up Guide

Flynn O'Brien 11/27/23 Flynn O'Brien 11/27/23

Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym

Guest User 8/28/23 Guest User 8/28/23

10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits

Guest User 7/21/23 Guest User 7/21/23

Incrementality testing: more budget doesn’t guarantee more learnings

Guest User 7/12/23 Guest User 7/12/23

Incrementality & Halo Effect