Global vs. Local Optimization: When “Better” Gets You Further from Optimal

Jay Stampfl 7/19/24 Jay Stampfl 7/19/24

Global vs. Local Optimization: When “Better” Gets You Further from Optimal

Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.

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Proxy Metrics: Use, but with Caution

Jay Stampfl 6/26/24 Jay Stampfl 6/26/24

Proxy Metrics: Use, but with Caution

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Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them

Macy Lustig 6/12/24 Macy Lustig 6/12/24

Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them

Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.

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Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions

Jay Stampfl 5/29/24 Jay Stampfl 5/29/24

Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions

Not all conversions are a result of your ads. Which ones are different, and how do you spot them?

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Marketing Analytics Confidential: Get to Know MMM

Jay Stampfl 5/22/24 Jay Stampfl 5/22/24

Marketing Analytics Confidential: Get to Know MMM

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Marketing Analytics Confidential: Let’s Talk about View-Through Conversions

Jay Stampfl 5/14/24 Jay Stampfl 5/14/24

Marketing Analytics Confidential: Let’s Talk about View-Through Conversions

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First Friday at SF MOMA

Guest User 4/25/24 Guest User 4/25/24

First Friday at SF MOMA

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Marketing Analytics Confidential: The Truth about MTA

Jay Stampfl 4/24/24 Jay Stampfl 4/24/24

Marketing Analytics Confidential: The Truth about MTA

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Marketing Analytics Confidential: A Series to Protect Your Best Budgeting Interests

Jay Stampfl 4/17/24 Jay Stampfl 4/17/24

Marketing Analytics Confidential: A Series to Protect Your Best Budgeting Interests

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Building a Better Digital Marketer: What Matters in 2024?

Hillary Read 3/21/24 Hillary Read 3/21/24

Building a Better Digital Marketer: What Matters in 2024?

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Chrome 3P Cookie Deprecation Cheat Sheet

Guest User 2/29/24 Guest User 2/29/24

Chrome 3P Cookie Deprecation Cheat Sheet

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8 quick reactions to Google’s Performance Max / Search Partners updates

Jay Stampfl 2/28/24 Jay Stampfl 2/28/24

8 quick reactions to Google’s Performance Max / Search Partners updates

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TikTok Search Ads: A Gen Z Marketer Makes Recommendations

Sandy Garcia 1/24/24 Sandy Garcia 1/24/24

TikTok Search Ads: A Gen Z Marketer Makes Recommendations

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5 Tangible Benefits of Managing PPC and SEO under One Roof

Guest User 1/17/24 Guest User 1/17/24

5 Tangible Benefits of Managing PPC and SEO under One Roof

SEO and paid media are related, and they should be housed under the same roof.

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Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT

Flynn O'Brien 1/10/24 Flynn O'Brien 1/10/24

Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT

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2024 Marketing Predictions from Blackbird

Hillary Read 12/19/23 Hillary Read 12/19/23

2024 Marketing Predictions from Blackbird

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Offline Conversion Tracking in Google: A Set-up Guide

Flynn O'Brien 12/6/23 Flynn O'Brien 12/6/23

Offline Conversion Tracking in Google: A Set-up Guide

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Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym

Flynn O'Brien 11/27/23 Flynn O'Brien 11/27/23

Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym

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2023 Advertising Releases: The Most Impactful Industry Updates

Jay Stampfl 11/20/23 Jay Stampfl 11/20/23

2023 Advertising Releases: The Most Impactful Industry Updates

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An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024

Ben Vigneron 11/13/23 Ben Vigneron 11/13/23

An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024

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