Three wins across the two major U.S. search awards programs: two small agency honors and an enterprise award with Millboard. Here's what we won and who we want to thank.
Platforms have more data and processing power than any marketer. So why not hand them a URL and a budget? Because they optimize for their revenue, not yours. Here are 10 ways that plays out.
Blackbird PPC is celebrating two Search Engine Land awards in two years for in the PPC for B2B category. Key to the win: relentless account optimization, global expansion, and advanced 1PD integration.
Agencies need to adapt to rising automation from Google and Meta, and the AI suites. This post outlines the playbook for survival: stronger data strategy, customer centricity, first-party data, financial modeling, and product-driven marketing.
Weighted Revenue: How to Calculate It and How to Avoid Costly Mistakes
An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google
Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.
Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them
Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.
Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT
