Paid Media
Most paid media accounts are tuned. They need to be rebuilt.
Six quarters of experiments pile up on top of architecture nobody has touched. Performance plateaus around the same ceiling, and nothing structural ever changes.
Performance plateaus and stays there.
The account climbs for two quarters, then flattens. New tests keep launching. Bid strategy, asset groups, and audience logic are the same ones built two strategists ago, and nobody is questioning the foundation.
Platform defaults become platform truth.
PMax allocates wherever it wants. Smart Bidding runs on whatever signal it was given. tCPA chases conversions that fire, not the ones that close. The platform's defaults set the strategy, and the agency just steers inside them.
We rebuild before we tune.
Account architecture, audience strategy, bidding logic, and creative cadence rebuilt as one system. Senior operators run the work end to end. Performance plateaus get fixed structurally, not with another experiment in the same broken account.
A complete paid media practice.
Account architecture, channels, audiences, bidding, and creative. Built as one system, not stitched together from tactics.
Google, Microsoft, and Apple Search Ads. Account architecture designed around how the algorithms actually allocate budget today.
Paid placement inside ChatGPT and the answer-engine surfaces forming next. Early-mover positioning and targeting against intent, not keyword.
Meta, LinkedIn, TikTok, Reddit. Platform-native formats and creative tuned to each platform's algorithm.
Programmatic display across DV360, The Trade Desk, and Google Display. Audience-first placement with creative built for the placement.
YouTube, Meta video, TikTok, and connected TV. Performance-graded video and high-reach brand placements measured against pipeline.
App install, in-app, and mobile-first creative across Google, Meta, TikTok, and Apple Search Ads.
Asset groups, audience signals, and exclusions tuned for accounts where PMax has historically eaten quality and budget.
Cross-platform retargeting against on-site behavior and CRM lifecycle stage. Frequency caps and exclusion logic so we don't burn the most valuable list.
Target account lists, lookalikes built off closed-won, and segmentation that mirrors how sales already qualifies the pipeline.
tCPA, tROAS, Maximize Conversions, value-based bidding. Chosen by funnel stage and signal density, not platform defaults.
Five stages. Every engagement.
From the first audit conversation to a self-sustaining account, the sequence is the same. What changes is the depth at each step.
Audit
Account, tracking, creative, and pipeline review. Output is a written opportunity map with ranked priorities.
Measurement
Server-side tracking, offline conversions, and dashboard build. We fix the signal before we touch bidding.
Rebuild
Campaign structure, bidding strategy, creative system. Designed once, refined continuously.
Optimize
Weekly performance reviews. Every test has a hypothesis, a budget envelope, and a decision date.
Reset
Strategy resets aligned to your board cycle. We don't just report. We propose what to do next.
Built for accounts where every click matters.
A decade of paid media work across high-CPC categories. Cybersecurity, AI and data infrastructure, regulated healthcare, and enterprise SaaS.
Five years of paid media for one of the most competitive categories in tech. Account architecture, conversion infrastructure, and creative systems built around enterprise data buyers. MQL volume and managed spend both scaling on a steep curve.
I've worked with the Blackbird PPC team for nearly 7 years across two roles and companies. They stand out for combining a human touch with a strong focus on driving real pipeline and revenue.
Start with an audit of your paid media.
Two weeks, fixed scope, no obligation. You walk away with a written opportunity map covering structure, tracking, bidding, and creative. Ranked by impact.
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