Meet the Blackbirdies: Anastasija Fruehling, Account Associate

Latvia-native-turned-LA-local Account Associate Anastasija Fruehling has already made a big impact in her first month at Blackbird. Read why her approach (part detective, part strategist) and her motivation to drive tangible growth has her fitting right in with her fellow Blackbirdies.

When did you join Blackbird PPC?

February 10th, 2026.

When did you get started in digital marketing (and in what role)?

I first got started in digital marketing during an internship in real estate marketing. In that role, I helped support digital campaigns across email, social media, and web. That experience sparked my interest in measurable marketing and eventually led me deeper into SEO and digital strategy.

What do you like most about digital marketing?

It feels like being a detective and a strategist at the same time. I get to analyze patterns, test ideas, and keep optimizing until the data starts to make sense. I love that the results aren’t random. They come from paying attention, making smart adjustments, and putting in the work.

What do you like most about working at Blackbird?

What I like most about working at Blackbird is the team. It’s a close-knit group that genuinely supports each other, and no one hesitates to jump in and help. The collaboration makes the work stronger, and it’s honestly just a fun group to be part of.

What’s your favorite accomplishment as a digital marketer?

One of my favorite accomplishments was having the opportunity to build a website end to end. From the structure to the content and SEO setup, I was able to apply everything I had learned and then watch it start to perform. Seeing it get indexed and gain traction was really rewarding.

What are you most proud of in your marketing career?

What I’m most proud of in my marketing career is seeing the real-world impact of the work. After months of consistently optimizing and improving SEO for a manufacturing client, something I wrote helped lead to the largest order the company had ever received. Knowing that my work directly contributed to that kind of result was incredibly rewarding and reminded me why I love what I do.

What do you think is a common misconception in advertising?

I think a common misconception is that if something isn’t working, you just throw more money at it and hope for the best. Budget helps, of course, but it’s not magic. If the structure, messaging, or targeting is off, more spend just makes the problem bigger. The details really matter.

What makes for a good agency culture?

Clear communication, high standards, and people who genuinely want to improve. When everyone takes ownership, the entire team levels up.

What’s one crazy prediction you have for marketing channels, features, or functionality for the next 12 months?

AI will probably keep taking over the busy work, which I’m not mad about. But it still can’t replace understanding your audience and making smart decisions. Someone has to steer the ship.

When you’re not growing clients, how are you spending your time?

When I’m not growing clients, I’m usually spending time with friends and family, planning my next trip or little adventure, grabbing a good coffee somewhere in LA, or heading to the gym. I love staying active and exploring new spots around the city.