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Three Powerful Digital Marketing Use Cases for ChatGPT
Guest User 8/31/23 Guest User 8/31/23

Three Powerful Digital Marketing Use Cases for ChatGPT

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Multimedia Mix Modeling: Why Smart Advertisers Are Using it to Overcome Tracking Challenges
Analytics Guest User 8/31/23 Analytics Guest User 8/31/23

Multimedia Mix Modeling: Why Smart Advertisers Are Using it to Overcome Tracking Challenges

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10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits
Analytics, Strategy Guest User 8/28/23 Analytics, Strategy Guest User 8/28/23

10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits

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The Real Story Behind Your Ad Performance
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The Real Story Behind Your Ad Performance

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Bridging The Gap From Ad to App: An Introduction to Deep Links
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Bridging The Gap From Ad to App: An Introduction to Deep Links

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Incrementality testing: more budget doesn’t guarantee more learnings
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Incrementality testing: more budget doesn’t guarantee more learnings

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Google Search Ad Testing
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Google Search Ad Testing

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Top 5 Macro Level Changes in Digital Advertising, 2022
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Top 5 Macro Level Changes in Digital Advertising, 2022

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Account-based marketing (ABM) shows a tremendous amount of halo effect
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Account-based marketing (ABM) shows a tremendous amount of halo effect

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Why Paid Media Analytics Are Usually Misleading
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Why Paid Media Analytics Are Usually Misleading

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Incrementality & Halo Effect
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Incrementality & Halo Effect

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Traffic Slashing: The Silent Killer
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True Branded Search Value
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Why Budget Capping in Search is (almost) always Wrong
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Why Budget Capping in Search is (almost) always Wrong

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Marginal Return v. Average Return
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Marginal Return v. Average Return

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Meet our VP of Analytics, Ben Vigneron
Company Culture Guest User 7/3/23 Company Culture Guest User 7/3/23

Meet our VP of Analytics, Ben Vigneron

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Meet our Marketing Lead, Jessica Carr
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Meet our Marketing Lead, Jessica Carr

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