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10 Reasons You Can't Trust Platforms to Optimize for You in 2026
10 Reasons You Can't Trust Platforms to Optimize for You in 2026

Platforms have more data and processing power than any marketer. So why not hand them a URL and a budget? Because they optimize for their revenue, not yours. Here are 10 ways that plays out.

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B2B B2B wins: digging into our second straight Search Engine Land award
B2B B2B wins: digging into our second straight Search Engine Land award

Blackbird PPC is celebrating two Search Engine Land awards in two years for in the PPC for B2B category. Key to the win: relentless account optimization, global expansion, and advanced 1PD integration.

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Advertising’s AI Apocalypse: The Modern Performance Agency
Advertising’s AI Apocalypse: The Modern Performance Agency

Agencies need to adapt to rising automation from Google and Meta, and the AI suites. This post outlines the playbook for survival: stronger data strategy, customer centricity, first-party data, financial modeling, and product-driven marketing.

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Weighted Revenue: How to Calculate It and How to Avoid Costly Mistakes
Weighted Revenue: How to Calculate It and How to Avoid Costly Mistakes
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Multimedia Mix Modeling: How to Tweak It to Maximize Model Accuracy
Multimedia Mix Modeling: How to Tweak It to Maximize Model Accuracy
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10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits
10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits
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Account-based marketing (ABM) shows a tremendous amount of halo effect
Account-based marketing (ABM) shows a tremendous amount of halo effect
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Incrementality & Halo Effect
Incrementality & Halo Effect
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Marginal Return v. Average Return
Marginal Return v. Average Return
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