Platforms have more data and processing power than any marketer. So why not hand them a URL and a budget? Because they optimize for their revenue, not yours. Here are 10 ways that plays out.
Blackbird PPC is celebrating two Search Engine Land awards in two years for in the PPC for B2B category. Key to the win: relentless account optimization, global expansion, and advanced 1PD integration.
Agencies need to adapt to rising automation from Google and Meta, and the AI suites. This post outlines the playbook for survival: stronger data strategy, customer centricity, first-party data, financial modeling, and product-driven marketing.
An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024
11 Exasperatingly Common Mistakes in Meta Ad Campaigns
Time and time again, we audit Meta ad accounts with mistakes curtailing their efficiency. Learn what they are and how to correct them.