We implemented significant changes to LinkedIn lead gen campaigns. First, we tightened the audiences through targeting by ‘job title’. Next, we transitioned from running single-offer campaigns to multi-offer campaigns, providing a more varied and enticing set of options to potential leads. Additionally, we strategically segmented the account list by industry, ensuring that the creative content was tailored to resonate with specific industry sectors. These changes collectively improved the quality and efficiency of the leads generated on LinkedIn.