https://www.blackbirdppc.com/blog daily 0.75 2026-03-11 https://www.blackbirdppc.com/blog/meet-the-blackbirdies-anastasija-fruehling-account-associate monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/3e913487-26fb-493b-9a6c-8381dd34c484/IMG_1884.JPG Blog - Meet the Blackbirdies: Anastasija Fruehling, Account Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/a1e77474-5e36-434a-a78f-5e44a84b1d65/IMG_0113.JPG Blog - Meet the Blackbirdies: Anastasija Fruehling, Account Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/0246c770-c783-4f60-a127-77e903d1db17/IMG_0819.JPG Blog - Meet the Blackbirdies: Anastasija Fruehling, Account Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/0d82cc9e-510a-462f-927e-1055559b4309/IMG_1887.jpg Blog - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/2023/2/22/incrementality-testing-more-budget-doesnt-guarantee-more-learnings monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/6904a464-2c8e-4036-974c-a71c3487c07a/fff.png Blog - Incrementality testing: more budget doesn’t guarantee more learnings https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/cfbfc1e6-f778-45cf-87a7-efb0b900a82b/chart.jpeg Blog - Incrementality testing: more budget doesn’t guarantee more learnings https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/47f55181-3db6-4964-817d-d58db5930ceb/Rplot.png Blog - Incrementality testing: more budget doesn’t guarantee more learnings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/2022/9/20/ke56a6tx5cuom5qbxl65jh8q7atayh monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/dfd4e175-fc12-43d3-a619-df12ab46d65b/Ads+and+Extensions.png Blog - Google Search Ad Testing https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/34e79405-dd54-4906-a881-7d751af3b2da/Responsive.png Blog - Google Search Ad Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/8996e61f-4e0c-4fac-82b5-3c849f642c82/unnamed%2B%282%29.png Blog - Google Search Ad Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/2022/5/6/top-macro-level-changes-in-digital-advertising monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/3d52cd6e-2084-460e-b2ea-3a134a4547eb/conversion%2Bchain.png Blog - Top 5 Macro Level Changes in Digital Advertising, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/c7d3ad49-ea57-4538-a31e-f4cec57403c6/tierlist.png Blog - Top 5 Macro Level Changes in Digital Advertising, 2022 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/f437d115-6fb0-4c5d-a29e-8c3759964c10/channel.png Blog - Top 5 Macro Level Changes in Digital Advertising, 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/abm monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/dd20cdfd-cd97-459c-91b6-986c640d7a89/81A8538A-1942-4FF9-B0F5-5A002790878F.jpeg Blog - Account-based marketing (ABM) shows a tremendous amount of halo effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/7debd9f8-5f3b-47b2-a0d6-0940d0fcbaa5/B74973E8-D20F-4D7A-B729-C54B0D209E44.jpeg Blog - Account-based marketing (ABM) shows a tremendous amount of halo effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/12d2e021-3509-4497-990a-a2a9b3f76819/Ben.png Blog - Account-based marketing (ABM) shows a tremendous amount of halo effect . https://www.blackbirdppc.com/blog/haloanalytics monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/d90fb8c9-9cb4-49ae-8193-c97494782482/halo%2Bimage.png Blog - Why Paid Media Analytics Are Usually Misleading We set up a test design to isolate the difference between seeing an ad and not seeing an ad. The green box is the true number of conversions driven. We then compare that to the reported conversions in LinkedIn. In this example, CPA of LinkedIn from true performance moved from $680 to $120 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/9487b4a1-2da7-41ec-b0e6-77711d2e9baa/Non-Incremental%2B.png Blog - Why Paid Media Analytics Are Usually Misleading - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/1e172fb9-6dea-4530-bc87-f67235817695/Spectrum.png Blog - Why Paid Media Analytics Are Usually Misleading Notes •Google has a suite of products that ultimately removed the ability to control bids, queries or audiences. Smart shopping, Smart Display and UAC being the most prominent. •Native automated bidding solutions do not consider incrementally and therefore will push branded search, view through conversions and past site visitors •Anything with view-through conversions are prone to exaggerate their efficacy. •YouTube without exclusions is particularly non-incremental as attribution defaults including VTs in conversions •Branded and Non-branded Search includes any channel with a search function. Google, Bing, Amazon, Apple, etc. •Facebook Prospecting was particularly overvalued but with iOS removing conversions and Facebook dropping 28 day click attribution it is much more even. •NB conversions are all very incremental but there is not much of a halo effect.. https://www.blackbirdppc.com/blog/2021/4/23/halo-effect-how-to-measure-and-why-it-is-a-huge-issue monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/1ed910ad-19e7-42bc-aa97-714e46e6ffcd/Paid%2BMedia%2BPerformance.png Blog - Incrementality & Halo Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/4301d67d-1908-482c-991e-cd437ce83372/Incremental%2BCost.png Blog - Incrementality & Halo Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/d37641ad-a4aa-43c5-9169-74401f646dba/fig3.png Blog - Incrementality & Halo Effect https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/f59487db-777f-4258-b136-13bdb2a1d84a/fig4.png Blog - Incrementality & Halo Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/8978b7bd-7c0d-459f-b4e1-4eda10ff0071/fig5.png Blog - Incrementality & Halo Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/2021/4/16/demographics-101-back-to-basicsnbsp monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/01da54a3-3fd2-46e5-9f97-08de4dd13ae7/mason%2Bdemo%2Bimage.png Blog - Demographics 101 : Back to Basics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/9d433cc7-4743-4173-aeff-6641b888185b/mason.png Blog - Demographics 101 : Back to Basics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/6b981067-3e84-4592-8152-a1c9adbb3fa4/mason%2Bhead.png Blog - Demographics 101 : Back to Basics https://www.blackbirdppc.com/blog/2021/3/9/trafficslashing monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/debae8cf-2086-4260-9daa-8c630a348247/beforetrafficslashing.png Blog - Traffic Slashing: The Silent Killer https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/4750607f-4da0-4e46-9ae0-75183864ca3e/dont%2Bslash%2Btraffic.png Blog - Traffic Slashing: The Silent Killer https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/c6af50ee-2ab5-4a01-a0f6-c76e1d9198f4/Screenshot+2023-07-28+at+6.26.50+PM.png Blog - Traffic Slashing: The Silent Killer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/2021/3/2/true-branded-search-value monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/ca769de7-32b1-4d8b-89a2-a39b9ef61bb8/brand%2Borganic.jpg Blog - True Branded Search Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/b7e7f17d-acd3-4822-a5ce-9737b7fd2407/onoffbrand.png Blog - True Branded Search Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/aecb63ba-3c6b-432b-a703-a106b83c5356/Screenshot+2023-07-28+at+6.23.00+PM.png Blog - True Branded Search Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/2021/2/2/dont-budget-cap monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/af898498-2e4c-40cd-940f-cf80d8d2dac0/blog_graph.png Blog - Why Budget Capping in Search is (almost) always Wrong - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/ae362498-0726-4fde-822c-339f358b4b46/blog_chart.png Blog - Why Budget Capping in Search is (almost) always Wrong - Make it stand out Having a better CTR doesn’t mean more clicks. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/89a11bef-4ee6-47bf-bffe-2121c373a42d/auctiontradeoffs.png Blog - Why Budget Capping in Search is (almost) always Wrong - Make it stand out The whole point of having a high bid is to have a good CTR, if there is a budget cap then it just means we are paying premium for no benefit. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/8e2e9c2c-4019-41d3-929b-37b10ee4bd8b/Jack.png Blog - Why Budget Capping in Search is (almost) always Wrong - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/marginalcpa monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/d1a81ca3-d0ea-4436-82a5-c15a4a41fb80/MarginalCPA.png Blog - Marginal Return v. Average Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/42182caa-42b3-4b94-bad2-245e565ed1b4/2021-01-20_17-57-51.png Blog - Marginal Return v. Average Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/1378f6e6-dd6c-4c83-909b-44cf99debceb/image-asset.png Blog - Marginal Return v. Average Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/665b28d0-85f9-4a1c-a14a-ef3c646ab3c5/2021-01-20_18-39-07.png Blog - Marginal Return v. Average Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/13e9cac1-1371-483d-b1c3-c817509a230a/2021-01-20_19-27-16.png Blog - Marginal Return v. Average Return - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/vp-of-analytics-ben-vigneron monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/be72ae0a-8c62-4a84-b5e4-eee99ea34162/ben-vp-analytics.jpg Blog - Meet our VP of Analytics, Ben Vigneron - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/meet-jessica-carr monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/694869e8-a0a9-4f38-896a-e45c623092de/jessica-carr.jpeg Blog - Meet our Marketing Lead, Jessica Carr - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackbirdppc.com/blog/category/Google monthly 0.5 https://www.blackbirdppc.com/blog/category/Meta monthly 0.5 https://www.blackbirdppc.com/blog/category/Company+Culture monthly 0.5 https://www.blackbirdppc.com/blog/category/Paid+Social monthly 0.5 https://www.blackbirdppc.com/blog/category/Search monthly 0.5 https://www.blackbirdppc.com/blog/category/Strategy monthly 0.5 https://www.blackbirdppc.com/blog/category/SEO monthly 0.5 https://www.blackbirdppc.com/blog/category/Analytics monthly 0.5 https://www.blackbirdppc.com/blog/tag/Google monthly 0.5 https://www.blackbirdppc.com/blog/tag/Meta monthly 0.5 https://www.blackbirdppc.com/blog/tag/Company+Culture monthly 0.5 https://www.blackbirdppc.com/blog/tag/Paid+Social monthly 0.5 https://www.blackbirdppc.com/blog/tag/Search monthly 0.5 https://www.blackbirdppc.com/blog/tag/Strategy monthly 0.5 https://www.blackbirdppc.com/blog/tag/SEO monthly 0.5 https://www.blackbirdppc.com/blog/tag/Analytics monthly 0.5 https://www.blackbirdppc.com/contact daily 0.75 2025-09-29 https://www.blackbirdppc.com/home daily 1.0 2026-03-11 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/c259114a-e669-44e2-b019-7688a338cedd/headway-5QgIuuBxKwM-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/5ee2684b-dfb5-435a-8a60-42da9a32c57d/towfiqu-barbhuiya-FnA5pAzqhMM-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/39a3b06c-9f53-4e96-b330-e939e0f19c91/windows-w79mIrYKcK4-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/a8994dcd-cf24-4499-8cfb-d7c0ea98afd1/jamie-street-JtP_Dqtz6D8-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/06b436ea-da61-4d7a-920d-039501b3f55a/scott-graham-5fNmWej4tAA-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/11bf4353-0742-44c0-8b9b-33d172b0bed5/magnifying-glass-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/18a3f20d-6cf8-4de6-9f5a-ad5f2fcc5e68/brain-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/10ce0746-7abc-48da-b7bc-165b9de24513/bullseye-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/d0a4a358-88c9-446d-b3be-8e23d5ae3bbb/chart-simple-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/2e51c896-5bec-4142-a360-82ea571bcea1/magnifying-glass-dollar-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/31410ed2-fb3a-4f8b-8a52-6810cae84359/users-solid+%281%29.jpg https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/2b1fb42c-49a5-49e5-bcb2-ab5225cec08d/BirdLogo.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/ef6e4ced-4941-4b3a-9ce5-e38ff1496d28/best-b2b-search-marketing-initiative-ppc-search-engine-land-awards-2025-1536x480.webp https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/89d8f32f-fba7-447b-8faf-0956827c4a0e/Screenshot+2024-04-05+at+5.46.26+PM.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/fcffbcf7-fffd-40f8-b6a6-1f00e21b1f28/quote-left-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/fcffbcf7-fffd-40f8-b6a6-1f00e21b1f28/quote-left-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/fcffbcf7-fffd-40f8-b6a6-1f00e21b1f28/quote-left-solid.png https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/1689322371843-TJ6Z6ZVTXYZE7HXBAUBK/image-asset.jpeg https://www.blackbirdppc.com/meet-our-team daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/523b1c8f-dce4-46ab-a962-3657a01791c9/jaystampfl.png Meet Our Team Founder of Blackbird, Jay originally started working in digital advertising in 2007. He has spoken at SMX search conferences on the topics of bidding methodology, advanced remarketing strategies, and comparative shopping. Additionally, Jay has been a guest lecturer at Wharton’s Venture Initiation MBA program on digital marketing best practices for early-stage startups. He was one of three national winners of iMedia’s Rising Star Award, nominated for his “demonstrated track record of defining, recommending, selling through, and delivering transformative marketing programs that drive extraordinary results.” He has a B.A. from Berkeley and is chipping away on his MBA from the Wharton school. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/21be2fc0-0766-476b-8db3-961c237e16ab/jack.png Meet Our Team Jack has been running enterprise-scale accounts since the start of his digital marketing career, and has been with Blackbird since 2017. Jack specializes in B2B businesses, and focuses on providing the best possible client service across the board. Jack graduated from UC Berkeley with a degree in History with a special focus on the Pacifist movement in the early 20th century. Prior to his entry into digital marketing, he worked in software sales. In his free time, Jack likes to swim, read, and cook. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/ec74c762-60bd-4b8f-9937-f208bdc5f4b7/Ben.png Meet Our Team Ben joins Blackbird PPC as VP of Analytics after successfully managing Adobe's Product Analytics group in the Adobe Advertising Cloud. Ben is a seasoned digital marketing strategist with experience in Europe and the US, and was listed as one of the best eCommerce PPC Experts by PPC Hero in 2014. Ben has spoken multiple times at SMX and Adobe Summit on the topics of bidding, and artificial intelligence in advertising. He provides data-driven and actionable insights on strategies to optimize search, social, and display initiatives. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/a62f4c9e-56be-416e-9452-904b5382cc1f/Copy+of+Headshots+%282%29.png Meet Our Team Thomas joined Blackbird PPC in 2019 and has been a core contributor to the agency’s growth and client retention since that time. He brings experience from multiple Bay Area startups building and delivering digital marketing software and services, with hands-on responsibility across conversion rate optimization, search engine marketing, paid social, and mobile marketing. He has worked with organizations ranging from early-stage startups to established enterprises, helping teams design and execute performance-driven acquisition strategies grounded in measurement and experimentation. At Blackbird, Thomas is known for strong client rapport, clear communication, and consistent delivery against objectives. His work has directly contributed to high client satisfaction and a strong Net Promoter Score, reflecting long-term trust and repeat engagement across accounts. He is frequently relied upon as a day-to-day strategic partner by clients and internal stakeholders alike. Thomas holds a degree in Marketing from San Francisco State University. Outside of work, he enjoys travel, food, developing his cooking skills, and following Bay Area sports, including the San Francisco Giants and the San Francisco 49ers. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/99a2b26f-39c8-4590-88e4-fbdf9feb92d6/Flynno%27Brien+Headshot.png Meet Our Team With nearly a decade of experience in marketing, Flynn leads with creativity at the core of his work. After earning an MFA from Tulane University, he began his career in fine art museums, where he built and managed membership programs and led email marketing strategy. At Blackbird, Flynn continues to flex his creative muscle, developing thoughtful solutions for the ever-evolving digital marketing landscape. Outside of work, he enjoys swimming, biking with his kids, and tackling hands-on projects around the house. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/fe0d7c78-0398-4cc3-8a47-c4cb1319765a/14.png Meet Our Team Sandy joined Blackbird after graduating from UCLA a year early with a degree in Economics. She is interested in the economics and psychology behind consumer behavior, and how we can use data to understand those patterns and decisions. After experiencing the organic side of marketing, Sandy is excited to continue her marketing career in paid media at Blackbird. During her free time, Sandy loves to cook new recipes, go to the gym, or find new trails to hike. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/5079926e-7a3f-45ea-92f3-4a6b736478e1/17.png Meet Our Team Ethan joins Blackbird with a degree in Economics from the University of California, San Diego and has a wide background in analytics and econometrics. He enjoys using his skills and investigative personality to uncover the story behind the numbers. Ethan is a huge Chicago Bears fan and enjoys reading about economics, playing guitar, and working out. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/842f17ab-3b17-4c1a-b10d-21fcd70d0485/Headshots.png Meet Our Team Bayani is a multifaceted professional with a strong foundation in cognitive science and computational modeling, graduating from UC Berkeley. With a background in finance and analytics, he seamlessly bridges the gap between data-driven insights and innovative digital marketing strategies. Embarking on his second stint with Blackbird, Bayani brings a wealth of experience and a unique perspective to the team. Beyond his work, he's an avid water polo player and a patient parent of four. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/6d8b7f83-82c4-466e-bf5e-8ccf0452f74f/31.jpg Meet Our Team Rishita graduated from UC Davis with a major in Managerial Economics and minors in Communications and Accounting. With strong experience in organic and strategic marketing, she values creativity and a data-driven approach. When she’s not working, Rishita spends her free time hiking in the Bay Area, sketching, or reading. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/5bfb61f9-8118-4a4b-a917-65a7ba5e4c9d/Screenshot+2024-08-20+at+12.27.01+PM.png Meet Our Team Allison graduated from Cal Poly San Luis Obispo with a degree in Experience Industry Management and a minor in Media Arts, Society, and Technology. Her expertise in the intersection between media and society allows her to create effective campaigns and engaging content while combining creativity with a data-driven approach to conduct detailed market research. In her free time, Allison enjoys painting, playing tennis, and going hiking. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/600ff93b-334d-4556-844c-9ad3c1a0bcce/Screenshot+2024-08-20+at+12.27.15+PM.png Meet Our Team Brendan joins Blackbird with a marketing degree from Santa Clara University. Brendan combines his skills in content production and web design to create compelling content and perform in-depth data analysis. With a strong background in paid media, he has successfully managed and optimized campaigns across various digital platforms. When Brendan’s not working he enjoys traveling, reading fantasy books, and is a huge Arsenal supporter. https://images.squarespace-cdn.com/content/v1/64aef31aa2f4c31028973e25/4f05605a-e4b4-4afb-b868-77c0e90e8143/Copy+of+Headshots+%281%29.png Meet Our Team Anastasija went to Loyola Marymount University, where she earned a degree in Business Administration with a Marketing focus. With a background in building and optimizing websites through SEO and organic growth, she’s especially interested in using hard data to understand what drives consumer behavior and decide what to do next. 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